Cleveland-Cliffs is Now Cliffs Natural Resources



Should shareholders approve the Cliffs-Alpha merger, this map details all of the North American operations.
Cleveland-Cliffs Inc announced on October 15 that it has changed its name to Cliffs Natural Resources Inc. In addition to the name change, the company also announced the formal adoption of “Cliffs,” the one-word name by which it is commonly known, and introduced a new visual identity, including a new corporate logo. The new blue and green logo is suggestive of a cliff and its reflection in water, as well as the company’s core mining business, which operates above ground and below. It also serves as a reminder of Cliffs’ long-standing commitment to sustainable development.

“Our company has entered a new era characterized by global expansion and mineral diversification,” said Joseph A. Carrabba, chairman, president and CEO. “In addition to our North American mining ventures, we operate in Latin America and Australia, and sell into Asian and European markets. We believe the new corporate brand more accurately reflects the scope and diversity of our current operations and strategic direction while, at the same time, honors our over 160-year heritage in service to the steelmaking industry.”

On October 3, the company announced that shareholders voted against the Harbinger Capital Partners’ proposed control share acquisition at a special meeting. “We are pleased Cliffs’ shareholders voted to retain their right to provide meaningful input on the future strategic decisions of the company,” said Carrabba. “Moreover, we are pleased that all shareholders will have the opportunity to evaluate the merits of the proposed acquisition of Alpha Natural Resources.”

During July, Cleveland-Cliffs and Alpha Natural Resources approved a definitive merger agreement under which Cleveland- Cliffs would acquire all outstanding shares of Alpha in a cash and stock transaction valued at approximately $10 billion. Harbinger, a major Cliffs stockholder, disagreed with the decision, saying it was not in the best interest of the stockholders. Under Ohio law, a majority of the stockholders have to agree before the merger could move forward.


As featured in Womp 08 Vol 9 - www.womp-int.com